Social Proof: No one says it better!

As a real estate investor you should know something that is so important, it’s damning. Brace yourself because you may not be able to handle what I’m about to tell you. You are a salesperson. Yes.

When I was first told that, I dismissed everything else I was told by my instructor. It was days later when I finally accepted what he said and meant by the statement. Don’t be offended…just keep reading.

Everything you do, everything you say you are selling yourself. When you applied for that first job, you had to sell the employer on why they should hire you. When you met your first boyfriend or girlfriend, you sold yourself on why he or she should go out with you. When you courted them, you sold yourself on why he or she should marry you.

People and companies attempt to sell themselves to you every minute of the day. When you watch television, you are bombarded with messages trying to sell you something. Some messages get through and some are rejected by you. Why? Lack of social proof.

Let me explain how social proof applies to you and your real estate investing business and more importantly to your potential clients, the homeowner.

Homeowners will forever be skeptical of you, what you say and the claims you make. When you tell a homeowner you have success in helping homeowners avoid foreclosure, many will not always believe what you say. Internally, there are doubts….Is this person a scam artist? Should I believe his claims?

If you have done a very good job at building rapport with the homeowner, why should they give you the deed? Why should they trust you at all?

There is a simple way to solve that problem. Get testimonials. Testimonials are a great way to have others say good things about you and your real estate business.

How do you get them? Ask. When you have done your absolute best to help the homeowner, ask them to write down their experience with you. You want to know how you did. Notice I said nothing about a positive outcome with their situation? I’ve had homeowners, whom I could not stop their foreclosure, write the most glowing testimonial about my company and refer business to me years later. Why? Because we did what we said we would and we tried. That’s more than they got from the bank!